We thought we had seen it all with the full digitisation of the working world. We have not.

If there is one thing we ought to have learned about tech by now, it’s that it doesn’t stop shifting. The evolution of the digital world is as unstoppable as the evolution of the physical one was. While scientists speculate that the human body will no longer evolve, the digital world will continue to do so until we no longer have the capacity to improve it. How does this affect business? In every imaginable way possible.

The Working World is at the Mercy of Technology

What we mean by the full digitisation of the working world is the insidiousness with which digital processes now affect our daily working lives. We cannot operate when email systems are down. We don’t know how to research, fact check, or retrieve analytical market research when the internet goes down for a few hours. The entire production value of a day in the life of any given capital city could be completely eradicated if a few phone lines went down. If that isn’t digital dependence, we don’t know what is.

But we haven’t stopped yet. Industry 4.0 is showing us new ways of applying all that IT and tech knowledge to the working world. According to job search specialists Hays Technology Jobs, digitisation is a tool to help us, not – as some fear – a tool that we will use to replace ordinary workers. With this in mind, let’s talk about the three main ways that tech is changing the business world and will continue to do so in the next few years.

3 Ways Business will Change Through Tech

Business is already changed beyond recognition thanks to all these tech advancements. Here are three big ways it will continue to impact us in the coming years.

1 – Advertising

Advertising continues to evolve through the implication of technologies. We are currently seeing digital advertising that rivals big ad spending on traditional tv, radio, and newspaper ads. Advertising is a world of potential for any business. Future automation will see us with continually improved advertising that reaches us in new ways. Ultimately, the future of IT improved ads will revolve around our ability to block ads out. Stripping it away is where the future of IT meets the future of advertising.

2 – AI

Implementing AI across industry-wide uses is going to be a key step in automating the working world. We are already seeing self-service checkouts and bots that can handle customer service requests. It’s going to get even better than that. Any business process that can be given to an AI means you and your employees have less to do. Less tasks means more creativity and productivity. It’s a no-brainer.

3 – Mobile Targeting

The modern world has more mobile shopping, advertising, and gaming activities and opportunities than any previous generation. Tech is influencing the mobile market and not just in the ways where we upgrade to consistently better phone technology. Businesses can now target their online stores to optimise for mobiles. It’s just going to keep getting better from here on out.

What’s the moral of this story? Business and tech should go hand in hand. Let’s keep our eyes peeled and see what happens next.