In today’s business world everyone seems to have a website, but if you are not familiar with how to build one then it could be a problem. However, it is not that difficult since there are many software programs on the market that make it easy for any new business to create a nice website. Continue on for some great web design tips.

Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.

Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.

Build your website using a content management system. Knowing how to build a website using just HTML and CSS is good foundation knowledge, but this can only produce a static website. Web design has evolved into providing dynamic content. If you couple your coding skills with the use of a content management system, you can practically build any type of website that you desire.

When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.

Add a search feature to a website. When visitors come to your website, they want to easily be able to find what they are looking for. A keyword search feature will make it easy for people to find the right page on your site, especially if the website you are designing is very complex.

Try including real customer testimonials. Very few want to be the first to try a product or service, so let customers know that others have tried your wares and that they were pleased with them. Try asking some clients that have done projects with you to create a short paragraph about their experience with your company, to put on your site.

Stay with a layout that is basic and not all that confusing so that you don’t confuse yourself. Do this so that you get the basics down first then try your best to upgrade to an intermediate site and from there progress to a site that is more advanced in the end.

Always use the same type of fonts so that guest to your site don’t become agitated by reading different types of fonts. You want people to browse through the site with ease so that they can just concentrate on the material on the site and what the site has to offer.

Buying books on web design is money well spent. Buy books that are appropriate to your skill level. You do want to increase your skill level, but since web design skills build on each other, missing things can be problematic.

Add flair and value to your site by utilizing graphics. You might like images with text wrapped around them, which will keep the site from looking bland. Visitors will spend more time on your site and be more likely to return if you show that you value their time by creating an attractive website.

As stated in the above article, pretty much every business today has a website and if you know how to follow some simple software programs, then designing a site is easy. Apply the tips that you have learned in this article so you can get your business an online presence it deserves!