In the last few years, retailers have been struggling to streamline their operations. Retaining their customers has become challenging, as the competition and economy were in bad shape.

Just as they were getting a grip on the situation, the world was hit with the pandemic. The virus outbreak shut all the doors of hope of growth and crushed all the future possibilities and dreams of the entrepreneurs.

Although it may look impossible to retain the existing customers and attract new ones, Microsoft Dynamics 365 brought hope to many retailers. Using Dynamics 365, the retailers can use wide-range omnichannel features across in-store, back office, online, and other emerging channels.

By utilizing this platform, retailers can deliver a personalized, seamless, and unified purchasing experience for their customers and create a robust and long-lasting connection. There is no doubt that this platform can help businesses get more customers and retain the existing ones.

How Does Microsoft’s Dynamics 365 Help Retailers?

MS Dynamics 365 plays a vital role in understanding the customers and connecting them with the retailers. Following are some situations where the platform shines when it comes to customer retention and attracting more to the business.

Many Customers Start Purchasing One Gadget And Complete The Payment Using Another—They Also Switch The Purchase Channel.

What can this platform do about it? When the customers use different channels, these channels have become a business prerogative. This platform helps the business deliver a smooth and consistent experience across all these channels (online and offline).

How Does It Work?

• It offers a robust, customized, and smooth buying experience through different channels, situations, and personas.
• Streamline management across digital and physical channels by offering a single view of promotions, inventory, content, assets, and pricing.
• Centrally direct promotions across various channels and manage them by catalog, store, or partner affiliation.

There Are Billions Of Websites Battling To Get Customers’ Attention

To compete with everyone, retailers have to get the customers’ attention by offering services that exceed their expectations. Microsoft Dynamics 365 helps retailers personalize the buying experience across all the channels and provide tailored services and appropriate recommendations.

How Does It Work?

• They deliver unlimited choices by offering access to online catalogs and in-store products. Here, the stock levels or location are not considered.
• Deliver customized/personalized, genuine e-commerce experience and quality, entertaining product pages to reduce consumer-abandoned carts and increase conversions.
• Encourage sales agents with AI-driven recommendations, catalogs, loyalty programs, insights, etc.
• Get an all-round view of customers across digital and real storefronts and organize a single view of transactions, consumer data, sales data to offer the best experience.
• With AI-moderated ratings/reviews, improve the options to choose and make buying decisions quickly.

Customers Will Pay More For A Better Customer Experience

A lot of customers are ready to pay more for a better service, and you will also win their loyalty by offering good services. The platform helps retailers make engaging, smart, digital storefronts and provide customers with a shopping experience they never experienced.

How Does It Work?

• The platform helps deliver personalized products and services with content-driven business strategies and great engagement for buyers.
• With the help of AI-based recommendations, you can deliver well-timed and precise cross-sell and up-sell products.
• Usage of AI-powered chatbots to respond to customer enquires and deliver a premium post-sales experience with proper tools.

If you want a long-lasting relationship with your customer, get this software platform for your business.